Helping adidas with a niche lawyer

Adidas

Challenge

adidas’ Heartbeat Sports division deals with specialist sports (think less football, more Olympics). It licenses the adidas brand to third parties who produce sportswear or equipment for these sports. adidas wanted to review its portfolio of licensees and, where necessary, terminate or renegotiate its agreements.

This standalone project required a lawyer to lead and manage the transition of licences as well as design a framework for the future. Additionally, there was the small matter of needing the lawyer to work on site in our client’s HQ, which is based in Herzogenaurach, Germany.

Solution

LOD found a lawyer who fitted the niche requirements of the role (commercial, IP, sponsorship, apparel experience in a sports environment) who could move to Germany full-time for the duration of the assignment. Shaun led the project to a successful conclusion by putting processes in place for the rest of the business to follow, renegotiating all the required licences and handling the “clean-up”.

Impact

LOD allowed adidas to flex its team’s size and expertise to accommodate this standalone project without having to increase headcount.

“It was great to have a lawyer with the depth and breadth of knowledge that we needed, but also the experience and management skills to take the lead on the legal aspects of the task. Shaun took control of this complex project with ease and delivered excellent results. This was our first time using LOD and we’d definitely go back for help when we need it in the future.”

Katherine Roseveare, General Counsel - Global Sales & EMEA, adidas Group

Related stories

Role XX

Read more

A real estate lawyer for a high street fashion favourite

Read more

Jumping regulatory hurdles for a video game streaming service

Read more

Nimble managed team for a leading global bank

Read more

Boosting capacity for a premier law firm

Read more

Strengthening compliance frameworks at an Australian challenger bank

Read more

Helping structure smart joint ventures

Read more

Acting as an extension of your legal team

Read more

A virtual corporate counsel service

Read more

Speedy and savvy legal advice

Read more

Helping with raising equity

Read more

Helping dunnhumby with legal operations

Read more

A perfect short-term solution for Royal London

Read more

Finding a real all-rounder for Google

Read more

Helping local government to minimise legal spend

Read more

Creative solutions to bolster client relationships

Read more

Specialist expertise for a leading law firm

Read more

Boosting the legal function for a global resources company

Read more

Leading international bank manages peak workflow with LOD

Read more

Global pharmaceutical outsourced part of their contracting function

Read more

YouView get flexible and tailored legal support

Read more

Finding the right person for AON

Read more

LOD helps deliver TalkTalk's data protection programme

Read more

Top energy company needed legal ops expertise

Read more

Santos needed to simplify their legal work

Read more

Global financial exchange needed to drive efficiency

Read more

Supporting EE with an experienced specialist

Read more

Helping Barclays with IP expertise

Read more

Reviewing Australia Post's legal operations

Read more

Supporting AMEX during busy times

Read more